Careers Overview
CU Boulder’s Outdoor Recreation Economy program serves as a gateway to an industry with significant economic influence. The outdoor recreation sector boasts an annual gross economic output exceeding $1.1 trillion and employs 3.2% of all U.S. workers, underscoring its pivotal role in the national workforce landscape. Beyond providing enriching outdoor experiences, it drives economic development, rural prosperity, public health improvements, and environmental stewardship.
Despite its vast impact, many individuals are unaware of the diverse array of career opportunities available within the outdoor recreation economy, ranging from small businesses to Fortune 500 companies.
While roles like retail and hospitality staff, guides, and concessionaires are crucial, the sector also offers millions of professional and technical full-time positions with competitive wages and promising career paths. These roles span various fields such as public policy, technology, management, community economic development, manufacturing, sustainability, marketing, parks and recreation, adventure tourism, and global commerce.
CU Boulder’s Outdoor Recreation Economy program is designed to cater to individuals seeking to enter or advance their careers in this dynamic industry. Our career-relevant coursework addresses the expressed needs of leaders from for-profit, non-profit, government sectors, and trade associations, ensuring graduates are well-prepared to thrive in the diverse landscape of the outdoor industry.
Career Services
Admitted Outdoor Recreation Economy students can take advantage of dedicated career counseling services, including high-level strategic planning, skills gap analysis, general career coaching, resume and cover letter building, LinkedIn support, networking, interview preparation and mocking and more.