Photo of Alexandra Merceron
Corporate Communication

Alexandra M. Merceron is a communications professional and educator with more than 20 years of experience. She specializes in helping organizations meaningfully engage audiences across communication channels in today’s rapidly changing digital media landscape.

Currently, she is the Executive Vice President, Communication Science & Insights at RUBENSTEIN, the renowned strategic communications and reputation management firm, where she leads a variety of research, messaging, measurement, and training initiatives. Before joining RUBENSTEIN, she worked with a diverse array of media, for-profit and non-profit organizations, including the FDA, National Academy of Medicine, The Intersector Project, Harvard Business ReviewThe Boston Globe, New York Times, and Billboard Magazine.

Alexandra is also an award-winning educator, with 14 years of classroom experience preparing the next generation of communications professionals. In addition to teaching at CU Boulder, she has taught graduate, executive, and undergraduate courses in communication at Columbia University, Georgetown University, Queens University of Charlotte, Johns Hopkins University, Boston University, and the University of Connecticut.

Alexandra is an in-demand speaker on the intersections of strategic communication and emerging media technology, and an active member of several academic and professional organizations including the National Communication Association (NCA), Association for Educators in Journalism & Mass Communication (AEJMC), ColorComm, and the Public Relations Society of America (PRSA). Her research on the effects of emerging communication technology has been published in the Journal of Social Media in Society, Journal of Communication and Media Research, and Computers in Human Communication.